Subaru Autoshow Brochure

OVERVIEW

AGENCY: Designory, Inc.

CLIENT: Subaru of America

ROLES: Art Direction/UI Designer

TEAM: Creative Director, Art Director/UI Designer, UX Researcher, Strategist, Developer & Project Manager

BRIEF

Create an online brochure that would be shared to consumers at the upcoming New York Auto Show. They required the design to have:

  • a mobile driven approach

  • have enough information to replace the print brochures

  • easily digestible with a simple layout

  • have both top tier information along with an option for a deeper dive

  • a competitor comparison chart

  • enticing design elements

GOALS

  1. Create a mobile experience that was information dense

  2. A web app that was visually interesting to keep someone’s attention when they are at a trade show

  3. Simple to navigate and easy to read

  4. Light weight load speeds for on the go viewers

DEFINING THE AUDIENCE

  • The Considering Shopper: someone who is on the fence about Subaru and looking for more information

  • The Aware Shopper: knows about Subaru, but needs more information to convince them that Subaru is the right choice

  • The Auto Enthusiast: loves Subaru-without a doubt- and just wants to geek out with the new releases

THE RESEARCH

  • Offering a “save for later” feature to build in a take away for the event

  • Will need to make the experience as easy to absorb as a print brochure

  • This audience is mobile first so be sure the experience isn't clunky or slow

THE VIBE

  • Adventurous- visuals showcasing the new models

  • Minimal yet immersive

  • Incorporating gifs/videos where able- without losing load speeds

  • Keep the brand of Subaru alive and well on their phone even when they leave the booth

 

WIREFRAMES

 
 
 

CONCLUSIONS

  • The messaging was consistent with what the client was asking for

  • The design was engaging and interesting to explore

  • The comparison charts were a success with consumers and client

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