Subaru Global E-Brochure

CREW

CLIENTS

BRIEF

SUBARU ask the Designory to redesign their global facing e-brochure website that markets to 87 different countries. They required the design to have:

• a mobile driven approach

• a consistent layout throughout 8 different models

• a quicker load speed

• an adaptable design for multiple translations

• solutions for specific country specifications

GOALS

1. Build a optimized data website

2. Provide a clear template that can be adapted to all 8 models, plus other new models to come

3. Provide UI solutions for country requirements

4. Incorporating an evergreen design that will translate globally

DEFINING THE AUDIENCE

• 35-45 years old

• Explorer type personality

• Adventurous up for anything

• Minimal screen times

• Up to date technologies

THE RESEARCH

• The Turkish language has the longest words when translated- may pose an issue when setting copy blocks

• Germany requires a car emissions disclaimer on every page- need to develop pop up screens to facilitate

• Audience expects fast load times- need to make sure the site is not heavy

THE VIBE

• Adventurous- showcase visuals with high energy and immersive atmospheres that are specific per model

• Minimal- make it simple to navigate and easy to digest across languages

• Incorporate gifs/videos where able without losing load speeds

TESTING

• Significant dropoff rate with slow loading videos

• Most time spent was on the model comparison charts

• Testers better understood the safety features with a looping gif

CONCLUSIONS

• All models were built out and translated to all languages

• There was an increase in traffic to the mobile sites

• The load time for pages were 1/3 of the speed than before