Subaru Safety Infographics Videos

CREW

AGENCY: Designory, Inc.

CLIENT: Subaru of America

ROLES: Art Direction/Illustrator

TEAM: Creative Director, Art Director/Illustrator, Editor/Motion Artist, Strategist & Project Manager

BRIEF

Create a cost effective, easily-updatable content to showcase Subaru’s safety features in a digestible way. We suggested:

• to explore the Global Platform Frame that showcases the importance of the engineering details

• Utilize statistics to help tell the story of Subaru’s strongest frame

• to explore the Active Safety Features that would showcase real-world benefits of the Subaru active safety technologies

• Both should be easy-to-understand infographics that don’t make the statics seem so haunting

• These deliverables would ideally be featured on Subaru.com, Retailer Showrooms and Autoshow Conventions

• The deliverables would be a printed poster and wall decal

• We also pitched to add two YouTube facing videos to expand the presence of this campaign, which I sold through to clients on during our presentation

Trade Show & Retailer Platforms

Working with my copywriter and strategist, we picked out safety statistics that could easily be translated and understood with light hearted illustrations drawn.

The idea was to utilize a wall of the SUBARU Autoshow booth or an installation wall at a retailer’s showroom and showcase our infographics in a bigger than life display. We would also have single sheet flyers that would have the same information that could be handed out at either location.

The Storyboard

Working along side my copywriter, motion artist and strategist we flew through our storyboards and script creations. I drew out every key frame for our initial animatic and worked on getting talent for the voice over and combed through music tracks that would fit both videos. I worked with our motion artist to figure out transitions and movement per frame before we dropped in the tracks.

Active Safety & Global Platform Videos

We launched our videos on Youtube and the views took off. The reaction was very positive from both the client and Subi fans. Along with the video itself, we also included YouTube specific deliverables such as an endcard that allowed for next step CTAs and two thumbnails that would be A + B tested for performance.

• Delivered 2 illustrated videos with custom thumbnails for youtube

• Animated GIF banners for Subaru.com

• Created updatable infographics that are factual and easy to understand

• Guided clients into a new style and design of telling stories and keeping on brand