Subaru WRX Social Post

BRIEF

Create three captivating social media posts to introduce the all new Subaru WRX, including a video focusing on new drive modes, that ignite engagement amongst passionate car enthusiasts. This audience, deeply familiar with the Subaru WRX lineage, values performance, handling, and the rally-inspired spirit, seeking authentic content that balances the brand's heritage with its modern advancements.

CONTENT APPROACH:

  • Balance WRX heritage with new technology

  • Drive engagement and brand connection

  • Showcase drive modes via video

  • Utilize only repurposed existing Subaru footage

CREW

MY ROLE: Digital Content Art Director

AGENCY: The Designory
CLIENT: Subaru of America

TEAM: Copywriter, CD, ACD, Strategist, Art Producer, Editors, Product Specialist & Project Managers

THE BIG IDEA

DUST DEVILS

We're cutting through the marketing fluff and getting down to the gritty truth of the new WRX, straight from the dry lakebed. Forget the pristine showrooms, we're talking dust trails and tire smoke. We're showing you the raw power and playful spirit of the WRX, captured in its natural habitat – a wide-open expanse where it can truly unleash.

We're not just showing you the car, we're sharing the experience. We're celebrating the endangered manual, the thrill of perfectly executed shifts, and the pure joy of driving. We're turning disclaimers into fanboy rants and proving that even an automatic can dance with the dust devils with the new drive mode feature.

This isn't a polished presentation, it's a raw, unfiltered conversation among enthusiasts. We're dissecting the WRX's performance, celebrating its heritage, and reveling in the sheer fun of driving, all while kicking up clouds of dust on the lakebed. We’re sharing the inside scoop, the real deal, the stuff you talk about with your buddies after a day at the track. We’re the enthusiasts within, showing the enthusiast what makes this WRX special.

Driving Engagement

“Dust Devils” achieved its goal of driving engagement and presenting the new WRX as a dynamic and exciting addition. The 'endangered species' concept surrounding the manual transmission proved highly effective, generating significant audience interaction. Notably, the drive mode demonstration in the automatic video successfully sparked curiosity and demonstrated its performance capabilities, broadening the perception of the WRX's appeal.